Daily Highlights
Day 1 - Highlights | |
|---|---|
| Architect Intentional Marketing Solutions Use Well-Architected to bridge the gap between architects and marketers. Learn how to design intentional solutions that align technical capabilities with a marketer’s business objectives. Speakers: Justin Piehowski Time: 1:30 PM - 1:50 PM Location: Redwood Theater Type: Theater |  |
| Architecting Unified Web Analytics with Data Cloud Go behind the scenes of architect.salesforce.com and learn how the Salesforce Well-Architected team unified and deepened our website analytics with Data Cloud. Speakers: Marc Braga, Arturo Alvarado Time: 3:30 PM - 3:50 PM Location: Redwood Theater Type: Theater |  |
Day 2 - Highlights | |
| Assess Implementations for Architectural Maturity How well-architected is my org, team, or company? See how you can assess the maturity of a real-world implementation against Well-Architected, and learn about tools we're building for you. Speakers: , Jsun Pe, Zayne Turner Time: 10:00 AM - 10:20 AM Location: Moscone West, Room 2000 Type: Theater; VOD |  |
| Architect Keynote: The Future Is Well-Architected Join us to discover how to use Salesforce Well-Architected principles to revolutionize your AI, data, and CRM strategies. Preview the latest innovations directly from the people who built them. Speakers: Susannah Plaisted, Tom Leddy, Claire Cheng, Marc Braga, Zayne Turner, Nevea Van Wright, Qingqing Liu, Srinivas Tirupati, Justin Piehowski, Srini Tallapragada Time: 4:45 PM - 5:35 PM Location: Moscone West, Level 3, Keynote Room Type: Keynote; VOD |  |
Day 3 - Highlights | |
| AI, Data, and Well-Architected: An Inside Look The Well-Architected Framework now includes Data Cloud and AI. Learn what's available and hear from the experts who contributed to our latest release. Speakers: Susannah Plaisted, Stella Hang, Tyson Read Time: 2:00 PM - 2:20 PM Location: Moscone South, Content Pavilion, Stage 9 Type: Theater; VOD |  |
| APIs and the Composable Enterprise Composable solutions adjust quickly and with greater stability. Learn how the MuleSoft API-led approach to creating a composable enterprise complements the Salesforce Well-Architected Framework. Speakers: Ryan Hoegg Time: 3:30 PM - 3:50 PM Location: Moscone South, Content Pavilion, Stage 7 Type: Theater; VOD |  |
Architect Sessions Overview
Tuesday, September 17 | |
|---|---|
| Discover the Future of Salesforce Development: Roadmap & Q&A Explore new tools to enhance your developer experience. Salesforce product managers will share the roadmap for AI development agents, RAG, DevSecOps, and answer questions in this interactive session. Speakers: Ananya Jha, Dan Fernandez, Karishma Lalwani Time: 8:30 AM - 9:15 AM Location: Moscone North, Campground, Theater 4 Type: Breakout |  |
| Architect for Maintainability Dive into real-world scenarios addressing tech debt. Learn how to prioritize work and influence stakeholders and walk away feeling empowered to tackle your backlog. Speakers: Steve Simpson, Jitendra Zaa, Gillian Reynolds Time: 8:30 AM - 9:20 AM Location: Well-Architected Workshop Type: Hands-On Workshop |  |
| Applying Well-Architected at Salesforce Architectural veterans will show you how to put the Salesforce Well-Architected framework into practice using lessons learned from complex enterprise customers. Speakers: Jsun Pe, Allison Park Time: 9:00 AM - 9:20 AM Location: Redwood Theater Type: Theater |  |
| Architect for Organizational Security Dive into real-world organizational security scenarios. Learn how to spot anti-patterns and walk away knowing how to solve security problems and influence stakeholders. Speakers: Squire Kirschner, Angelica Buffa Time: 12:00 PM - 12:50 PM Location: Well-Architected Workshop Type: Hands-On Workshop |  |
| Architect’s Guide to Asynchronous Processing Learn about key decision points and tradeoffs for asynchronous solutions. Walk through real-world scenarios, know when to use (or avoid) async tools, and find out what best supports your use case. Speakers: Jsun Pe, Tom Leddy Time: 12:30 PM - 12:50 PM Location: Redwood Theater Type: Theater |  |
| Architect for State Management Dive into real-world scenarios with integration and eventing. Learn how to identify issue and how to resolve them. Walk away with confidence that your architecture handles state well. Speakers: Matthew Morris, Joey Chan Time: 1:00 PM - 1:50 PM Location: Well-Architected Workshop Type: Hands-On Workshop |  |
| Architect Intentional Marketing Solutions Use Well-Architected to bridge the gap between architects and marketers. Learn how to design intentional solutions that align technical capabilities with a marketer’s business objectives. Speakers: Justin Piehowski Time: 1:30 PM - 1:50 PM Location: Redwood Theater Type: Theater | |
| An Architect’s Toolkit: Essential Resources You Should Know Wondering where to start with Salesforce architecture? Join the Well-Architected product managers to learn about key architect resources available for everyone building solutions with Salesforce. Speakers: Susannah Plaisted, Tom Leddy Time: 2:00 PM - 2:20 PM Location: Redwood Theater Type: Theater; VOD |  |
| Architect an Incident Response Solution Dive into real-world incident response scenarios. Learn how to get teams focused on the right response and walk away with tactics you can use to prioritize what matters when it matters most. Speakers: Christ Valentin, Blanca Leon-Carter, Stephen Spencer Time: 2:00 PM - 2:50 PM Location: Well-Architected Workshop Type: Hands-On Workshop |  |
| Architect for Scalability Dive into real-world scenarios with CRM and Data Cloud. Learn best practices to scale your solutions and walk away with the confidence they'll continue to perform as your organization grows. Speakers: Jitendra Zaa, Allison Park, Bhavana Singh Time: 3:00 PM - 3:50 PM Location: Well-Architected Workshop Type: Hands-On Workshop |  |
| Architecting Unified Web Analytics with Data Cloud Go behind the scenes of architect.salesforce.com and learn how the Salesforce Well-Architected team unified and deepened our website analytics with Data Cloud. Speakers: Marc Braga, Arturo Alvarado Time: 3:30 PM - 3:50 PM Location: Redwood Theater Type: Theater | |
| Are You Mapping Your Data Sources? Learn how to use the Well-Architected Framework and Salesforce diagrams to map data sources across your enterprise. You’ll leave with an approach you can use for a compliant Data Cloud implementation. Speakers: Shoby Abdi Time: 4:00 PM - 4:20 PM Location: Redwood Theater Type: Theater |  |
| Architect for Data Security Dive into real-world data security scenarios for CRM and Data Cloud. Discover how to choose the best data security approach, anticipate problems, and protect data and stakeholders. Speakers: Melissa Shepard, Jacquelin Barnes Time: 4:00 PM - 4:50 PM Location: Well-Architected Workshop Type: Hands-On Workshop |  |
| AI, Data, and Well-Architected: An Inside Look The Well-Architected Framework now includes Data Cloud and AI. Learn what's available and hear from the experts who contributed to our latest release. Speakers: Susannah Plaisted, Stella Hang, Tyson Read Time: 4:30 PM - 4:50 PM Location: Redwood Theater Type: Theater; VOD | |
Wednesday, September 18 | |
| Architect for Application Lifecycle Management Get hands-on with application lifecycle management for Data Cloud. Learn how to start testing and understand how Data Cloud sandboxes work. Walk away knowing how to design resilient solutions. Speakers: Blanca Leon-Carter, Stephen Spencer Time: 8:30 AM - 9:20 AM Location: Well-Architected Workshop Type: Hands-On Workshop |  |
| Explore the Financial Services Cloud Data Model Partners, join the Salesforce data modeling team for an interactive, hands-on session to explore the Financial Services Cloud data model on architect.salesforce.com. Bring your questions and feedback. Speakers: J.J. Jakubik, Lars Martinsson Time: 8:30 AM - 9:30 AM Location: Marriott, Level B2, Salon 10 Type: Hands-on Training |  |
| Applying Well-Architected to Global Messaging for Compliance Compliant solutions follow legal and ethical guidelines. Learn how to use the Well-Architected framework to ensure your global messaging solution follows regional laws and regulations. Speakers: Justin Piehowski Time: 9:00 AM - 9:20 AM Location: Redwood Theater Type: Theater |  |
| Accelerate the Adoption of AI Across Clouds Explore cross-cloud Salesforce AI capabilities through an interactive discussion with other Salesforce customers. Learn about practical applications and how to make a big impact fast. Speakers: Jacqui Barnes, Jsun Pe, Raj Aggarwal, Vishal Belawade Time: 9:00 AM - 9:45 AM Location: Moscone South, Content Pavilion, Stage 4 Type: Breakout; VOD |  |
| Architect for Data Security Dive into real-world data security scenarios for CRM and Data Cloud. Discover how to choose the best data security approach, anticipate problems, and protect data and stakeholders. Speakers: Prag Ravichandran Kamalaveni, Sandi Nuss Zellner Time: 9:30 AM - 10:20 AM Location: Well-Architected Workshop Type: Hands-On Workshop | |
| A Look at What’s New for Decision Guides We’re expanding Well-Architected Decision Guides to include Customer Data Strategy and Asynchronous Processing. Learn what else is new with Decision Guides and what’s coming next. Speakers: Tom Leddy Time: 9:30 AM - 9:50 AM Location: Moscone West, Room 2000 Type: Theater; VOD |  |
| Diagramming Salesforce Solutions Visual storytelling is a fundamental skill that Salesforce architects must know. Learn how to use Salesforce diagrams to align stakeholders and motivate teams. Speakers: Matt Morris Time: 9:30 AM - 9:50 AM Location: Redwood Theater Type: Theater |  |
| Einstein for Scale: IT Leader Panel for Scaling Salesforce Join us for a customer panel discussion diving into how to accelerate enterprise-scale development with AI-powered Scale Products. Discover how Einstein for Scale enhances testing and insights. Speakers: Jeremy Foster, Karishma Lalwani, Pamela Nicholas, Shane Forret, William Lockwood Time: 9:45 AM - 10:30 AM Location: Moscone South, Content Pavilion, Stage 12 Type: Breakout; VOD |  |
| Architect Intentional Marketing Solutions Use Well-Architected to bridge the gap between architects and marketers. Learn how to design intentional solutions that align technical capabilities with a marketer’s business objectives. Speakers: Justin Piehowski Time: 10:00 AM - 10:20 AM Location: Redwood Theater Type: Theater | |
| Assess Implementations for Architectural Maturity How well-architected is my org, team, or company? See how you can assess the maturity of a real-world implementation against Well-Architected, and learn about tools we're building for you. Speakers: , Jsun Pe, Zayne Turner Time: 10:00 AM - 10:20 AM Location: Moscone West, Room 2000 Type: Theater; VOD | |
| Architect for Organizational Security Dive into real-world organizational security scenarios. Learn how to spot anti-patterns and walk away knowing how to solve security problems and influence stakeholders. Speakers: Navita Sharma, Shelly Sousa Time: 10:30 AM - 11:20 AM Location: Well-Architected Workshop Type: Hands-On Workshop | |
| 5 Case Studies: Real-World Wins with Well-Architected Dive into real-world applications of Well-Architected principles through five diverse case studies. Discover the results and learn how to immediately integrate these practices into projects. Speakers: Christopher Ramm Time: 10:30 AM - 10:50 AM Location: Redwood Theater Type: Theater; VOD |  |
| Architecting Unified Web Analytics with Data Cloud Go behind the scenes of architect.salesforce.com and learn how the Salesforce Well-Architected team unified and deepened our website analytics with Data Cloud. Speakers: Marc Braga, Arturo Alvarado Time: 11:00 AM - 11:20 AM Location: Redwood Theater Type: Theater | |
| An Architect’s Toolkit: Essential Resources You Should Know Wondering where to start with Salesforce architecture? Join the Well-Architected product managers to learn about key architect resources available for everyone building solutions with Salesforce. Speakers: Susannah Plaisted, Tom Leddy Time: 11:00 AM - 11:20 AM Location: Moscone South, Content Pavilion, Stage 9 Type: Theater; VOD | |
| Applying Well-Architected at Salesforce Architectural veterans will show you how to put the Salesforce Well-Architected framework into practice using lessons learned from complex enterprise customers. Speakers: Jsun Pe, Allison Park Time: 11:30 AM - 11:50 AM Location: Redwood Theater Type: Theater | |
| Architect for Readability Dive into real-world scenarios around solution complexity. Understand the importance of good documentation and diagrams and how to create clear artifacts to align teams and simplify solutions. Speakers: Nadina Lisbon, Adam Olshansky Time: 11:30 AM - 12:20 PM Location: Well-Architected Workshop Type: Hands-On Workshop |  |
| Architectural Implications of Data Democratization Understand what you need to consider when designing for greater access to quickly grow data volumes with Salesforce. Get a sneek peek at the new Architect's Decision Guide for Customer Data Strategy. Speakers: Tom Leddy, Gayan Benedict Time: 12:00 PM - 12:20 PM Location: Redwood Theater Type: Theater |  |
| Are You Mapping Your Data Sources? Learn how to use the Well-Architected Framework and Salesforce diagrams to map data sources across your enterprise. You’ll leave with an approach you can use for a compliant Data Cloud implementation. Speakers: Shoby Abdi Time: 12:30 PM - 12:50 PM Location: Redwood Theater Type: Theater | |
| Architect a Strategic Solution Get hands-on with real-world strategy problems. Discover how to shift your perspective from "everything matters" to a set of priorities that help you make governance as agile as your delivery process. Speakers: Shelly Sousa, Brian Shea Time: 12:30 PM - 1:20 PM Location: Well-Architected Workshop Type: Hands-On Workshop |  |
| APIs and the Composable Enterprise Composable solutions adjust quickly and with greater stability. Learn how the MuleSoft API-led approach to creating a composable enterprise complements the Salesforce Well-Architected Framework. Speakers: Ryan Hoegg Time: 1:00 PM - 1:20 PM Location: Redwood Theater Type: Theater; VOD | |
| Enhance App Performance with Scale Center and ApexGuru Learn how to boost your Salesforce org performance using Scale Center and ApexGuru. Identify and resolve row locks, concurrent Apex, and CPU issues with ApexGuru's expert code recommendations. Speakers: Karishma Lalwani, Mohith Shrivastava Time: 1:00 PM - 1:20 PM Location: Developer Theater Type: Theater |  |
| Design Reliable Architecture in 3 Steps Get best practices for ensuring performance, growing sustainably, and avoiding availability issues. Learn to create strong solutions for business success. Ideal for architects. Speakers: Jacqui Barnes, Nevea Van Wright Time: 1:30 PM - 1:50 PM Location: Moscone South, Content Pavilion, Stage 9 Type: Theater; VOD |  |
| Architect for Data Integrity Dive into real-world scenarios with CRM and Data Cloud. Learn why data handling matters and how to spot problems in automation. Walk away knowing how to use data integrity to drive business outcomes. Speakers: Angelica Buffa, Doria Hamelryk Time: 1:30 PM - 2:20 PM Location: Well-Architected Workshop Type: Hands-On Workshop |  |
| Architect for Readability Dive into real-world scenarios around solution complexity. Understand the importance of good documentation and diagrams and how to create clear artifacts to align teams and simplify solutions. Speakers: Neha Nagori, Christ Valentin Time: 2:30 PM - 3:20 PM Location: Well-Architected Workshop Type: Hands-On Workshop | |
| A Dive into the Data Cloud Data Model Dive into the Data Cloud data model with the Salesforce data modeling team and learn how to create diagrams with the Salesforce data model notation. Speakers: J.J. Jakubik, Lars Martinsson Time: 3:00 PM - 3:20 PM Location: Redwood Theater Type: Theater |  |
| An Architect’s Approach to the Data Cloud Ingestion API Learn when to use the Ingestion API with Data Cloud. Discover how to choose the implementation pattern (bulk vs. streaming), and how you can architect secure, maintainable, and composable connectors. Speakers: Angelica Buffa Time: 3:30 PM - 3:50 PM Location: Redwood Theater Type: Theater; VOD |  |
| Architect a Strategic Solution Get hands-on with real-world strategy problems. Discover how to shift your perspective from "everything matters" to a set of priorities that help you make governance as agile as your delivery process. Speakers: Matt Morris, Gaurav Kheterpal Time: 3:30 PM - 4:20 PM Location: Well-Architected Workshop Type: Hands-On Workshop | |
| Architect Keynote: The Future Is Well-Architected Join us to discover how to use Salesforce Well-Architected principles to revolutionize your AI, data, and CRM strategies. Preview the latest innovations directly from the people who built them. Speakers: Susannah Plaisted, Tom Leddy, Claire Cheng, Marc Braga, Zayne Turner, Nevea Van Wright, Qingqing Liu, Srinivas Tirupati, Justin Piehowski, Srini Tallapragada Time: 4:45 PM - 5:35 PM Location: Moscone West, Level 3, Keynote Room Type: Keynote; VOD | |
Thursday, September 19 | |
| Enhance App Performance with Scale Center and ApexGuru Learn how to boost your Salesforce org performance using Scale Center and ApexGuru. Identify and resolve row locks, concurrent Apex, and CPU issues with ApexGuru's expert code recommendations. Speakers: Karishma Lalwani, Mohith Shrivastava Time: 8:30 AM - 8:50 AM Location: Moscone West, Room 2000 Type: Theater; VOD | |
| Architect for Scalability Dive into real-world scenarios with CRM and Data Cloud. Learn best practices to scale your solutions and walk away with the confidence they'll continue to perform as your organization grows. Speakers: Gaurav Kheterpal, Vickie Jeffery, Steve Simpson Time: 8:30 AM - 9:20 AM Location: Well-Architected Workshop Type: Hands-On Workshop | |
| Explore the Health Cloud Data Model Partners, join the Salesforce Data Modeling Team for an interactive, hands-on session to explore the Health Cloud data model on architect.salesforce.com. Bring your questions and feedback. Speakers: J.J. Jakubik, Lars Martinsson Time: 8:30 AM - 9:30 AM Location: Marriott, Level B2, Salon 10 Type: Hands-On Training |  |
| Architect’s Guide to Asynchronous Processing Learn about key decision points and tradeoffs for asynchronous solutions. Walk through real-world scenarios, know when to use (or avoid) async tools, and find out what best supports your use case. Speakers: Jsun Pe, Tom Leddy Time: 9:30 AM - 9:50 AM Location: Redwood Theater Type: Theater | |
| Architect for Application Lifecycle Management Get hands-on with application lifecycle management for Data Cloud. Learn how to start testing and understand how Data Cloud sandboxes work. Walk away knowing how to design resilient solutions. Speakers: Brock Elgart, Melissa Shepard Time: 9:30 AM - 10:20 AM Location: Well-Architected Workshop Type: Hands-On Workshop | |
| A Dive into the Data Cloud Data Model Dive into the Data Cloud data model with the Salesforce data modeling team and learn how to create diagrams with the Salesforce data model notation. Speakers: J.J. Jakubik, Lars Martinsson Time: 10:00 AM - 10:20 AM Location: Redwood Theater Type: Theater | |
| Diagramming Salesforce Solutions Visual storytelling is a fundamental skill that Salesforce architects must know. Learn how to use Salesforce diagrams to align stakeholders and motivate teams. Speakers: Matt Morris Time: 10:30 AM - 10:50 AM Location: Redwood Theater Type: Theater | |
| 5 Case Studies: Real-World Wins with Well-Architected Dive into real-world applications of Well-Architected principles through five diverse case studies. Discover the results and learn how to immediately integrate these practices into projects. Speakers: Christopher Ramm Time: 10:30 AM - 10:50 AM Location: Moscone West, Room 2000 Type: Theater; VOD | |
| Architect an Incident Response Solution Dive into real-world incident response scenarios. Learn how to get teams focused on the right response and walk away with tactics you can use to prioritize what matters when it matters most. Speakers: Sandi Nuss Zellner, Charly Prinsloo, Brian Shea Time: 10:30 AM - 11:20 AM Location: Well-Architected Workshop Type: Hands-On Workshop | |
| Architect for Maintainability Dive into real-world scenarios addressing tech debt. Learn how to prioritize work and influence stakeholders and walk away feeling empowered to tackle your backlog. Speakers: Carl Brundage, Nadina Lisbon, Neha Nagori Time: 11:30 AM - 12:20 PM Location: Well-Architected Workshop Type: Hands-On Workshop | |
| Architect a Strategic Solution Get hands-on with real-world strategy problems. Discover how to shift your perspective from "everything matters" to a set of priorities that help you make governance as agile as your delivery process. Speakers: Andrés Catalán, Bhavana Singh Time: 12:30 PM - 1:20 PM Location: Well-Architected Workshop Type: Hands-On Workshop | |
| An Architect’s Approach to the Data Cloud Ingestion API Learn when to use the Ingestion API with Data Cloud. Discover how to choose the implementation pattern (bulk vs. streaming), and how you can architect secure, maintainable, and composable connectors. Speakers: Angelica Buffa Time: 1:30 PM - 1:50 PM Location: Moscone South, Content Pavilion, Stage 9 Type: Theater; VOD | |
| Discover the Future of Salesforce Development: Roadmap & Q&A Explore new tools to enhance your developer experience. Salesforce product managers will share the roadmap for AI development agents, RAG, DevSecOps, and answer questions in this interactive session. Speakers: Ananya Jha, Dan Fernandez, Karishma Lalwani Time: 1:30 PM - 2:15 PM Location: Moscone North, Campground, Theater 3 Type: Breakout | |
| Architect for State Management Dive into real-world scenarios with integration and eventing. Learn how to identify issue and how to resolve them. Walk away with confidence that your architecture handles state well. Speakers: Louise Lockie, Poonam Keswani Time: 1:30 PM - 2:20 PM Location: Well-Architected Workshop Type: Hands-On Workshop | |
| AI, Data, and Well-Architected: An Inside Look The Well-Architected Framework now includes Data Cloud and AI. Learn what's available and hear from the experts who contributed to our latest release. Speakers: Susannah Plaisted, Stella Hang, Tyson Read Time: 2:00 PM - 2:20 PM Location: Moscone South, Content Pavilion, Stage 9 Type: Theater; VOD | |
| A Look at Salesforce Diagrams in Action Salesforce diagrams make it easy for architects to create useful resources. Learn what templates and tools are available, see them in action, and get started customizing great diagrams today. Speakers: Nevea Van Wright, Shoby Abdi Time: 2:30 PM - 2:50 PM Location: Moscone West, Room 2000 Type: Theater; VOD |  |
| Architect for Data Integrity Dive into real-world scenarios with CRM and Data Cloud. Learn why data handling matters and how to spot problems in automation. Walk away knowing how to use data integrity to drive business outcomes. Speakers: Adam Olshansky, Carl Brundage Time: 2:30 PM - 3:20 PM Location: Well-Architected Workshop Type: Hands-On Workshop | |
| APIs and the Composable Enterprise Composable solutions adjust quickly and with greater stability. Learn how the MuleSoft API-led approach to creating a composable enterprise complements the Salesforce Well-Architected Framework. Speakers: Ryan Hoegg Time: 3:30 PM - 3:50 PM Location: Moscone South, Content Pavilion, Stage 7 Type: Theater; VOD | |