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The Salesforce Operating, Governance & Architecture Framework (SOGAF) applies the MIT-CISR Enterprise Architecture Framework to Salesforce implementations and programs.

Key Characteristics

As part of the Salesforce Operating, Governance & Architecture Framework (SOGAF), the Diversification operating model is ideal when there are independent business units with different customers and expertise. The business units have independent processes and data with shared services. Architects should be focused on providing economies of scale without limiting independence.

The key characteristics defining the Diversification operating model are:

Architecture Type: Multiple Systems

The Diversification operating model is best served by the Multiple Systems architecture in which systems are built locally on a common platform. The characteristics of the Multiple Systems architecture type are:

Read more about SOGAF architecture types.

Salesforce Org Strategy

Companies in the Diversification quadrant will probably always have multiple orgs. To consolidate different business processes and data models into one org is usually very complicated; plus it is uncommon for diversified business units to be working in the same space as the other LOBs.

diversification org strategy

Source: Enterprise Architecture with Salesforce & Force.com, Greg Cook (2013)

About the Contributors

Martin Griffiths is a Business Architect Director at Salesforce, with an Anglo-French background and based in Paris, France. Martin joined Salesforce 5 years ago. His 30-year career in CRM, ERP and digital transformation spans business consulting, enterprise architecture and program delivery roles. His focus is advising customers on complex Salesforce-based transformations, operating models and architecture, applying academic frameworks to guide decision-making and address governance at scale topics successfully.

You can connect with Martin Griffiths on LinkedIn.