Content last updated February 2022.

PDF Image Lucidchart

Context and Usage

The Salesforce loyalty management architecture runs on three highly scalable and interoperable platforms: Salesforce, Commerce, and Marketing.

• Products built on the Salesforce Platform include Sales, Service, Loyalty, CDP, and Experience. They all are powered by Salesforce Platform Services and a common interoperable data model.

• Marketing Cloud is a grouping of marketing automation products to power the personalized communications with customers.

• MuleSoft provides API management and system-to-system integration to orchestrate the flow of data between systems including external industry specific data sources.

• Tableau provides business intelligence analytics independent of data source.

Connectors enable the connectivity that allows cross-cloud actions required to support sophisticated use cases order on behalf capabilities and more.

Connectors include Marketing Coud Connect, Distributed Marketing, and Social Customer Service.

This is a Level 2 Marketing, Strategy, and Sales diagram according to the Salesforce diagram framework.