The Salesforce loyalty management architecture runs on three highly scalable and interoperable platforms: Salesforce, Commerce, and Marketing.
Products built on the Salesforce Platform include Sales, Service, Loyalty, CDP, and Experience. They all are powered by Salesforce Platform Services and a common interoperable data model.
Marketing Cloud is a grouping of marketing automation products to power the personalized communications with customers.
MuleSoft provides API management and system-to-system integration to orchestrate the flow of data between systems including external industry specific data sources.
Tableau provides business intelligence analytics independent of data source.
Connectors enable the connectivity that allows cross-cloud actions required to support sophisticated use cases order on behalf capabilities and more.
Connectors include Marketing Coud Connect, Distributed Marketing, and Social Customer Service.
This is a Level 2 Marketing, Strategy, and Sales diagram according to the Salesforce diagram framework.