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Context and Usage

Personas and Channels

Each persona will be able to consistently interact with the system through the omni-channel experience provided by the Salesforce platform

Applications

Applications provide logical grouping of capabilities to assist with providing context for user interactions with the solutions

Shared Services

Underpins and enables the Applications the users are leveraging to achieve business outcomes

Integration + External Services

Salesforce Integration Cloud which surfaces any data from existing technologies to drive deep and intelligent customer experiences throughout personalized 1:1 journey

This is a Level 1 Marketing, Strategy & Sales diagram according to the Salesforce diagram framework.