Content last updated April 20, 2023.

Customer 360 Data Model Product Icon for download Download image Icon for download Download diagram

Context and Usage

This data model, or entity relationship diagram (ERD), includes Product, Loyalty Partner Product, Opportunity Product, Brand, and other related objects provided with the Salesforce Customer Data Platform. Visit Product Subject Area for a list of standard objects and their standard fields.

Salesforce ERDs use a modified form of the Information Engineering (IE) notation. Learn more about our ERD notations by visiting Salesforce Product Data Model Notation.