Image Lucidchart Elements

Diagram Scope

An overview of the most common Data Cloud objects and their relationships with key conceptual entities (Who, Contact Point, Privacy Content, Engagement, and Product). Also shows a sample of the many subject areas supported in the Data Cloud data model including Sales, Service, Commerce and Loyalty

Entities (objects) Included

Account, Account Contact, Authorization Form Consent, Bundle Product, Case, Communication Subscription Consent, Contact Point Address, Contact Point App, Contact Point Consent, Contact Point Email, Contact Point Phone, Device, Device Application Engagement, Engagement Channel Type Consent, Goods Product, Individual, Lead, Loyalty Benefit, Loyalty Program, Loyalty Program Member, Loyalty Tier, Loyalty Tier Benefit, Market Segment, Master Product, Member Benefit, Party Consent, Product Browse Engagement, Product Order Engagement, Sales Order, Sales Order Product, Shopping Cart Engagement, Software App, Unified Individual, Unified Link Individual

More Info

• Customer 360 Data Model
• Prepare and Model Data
• Standard Data Model Objects (DMOs) | Data Cloud Reference Guide | Salesforce Developers

How do I read these diagrams?

See Salesforce Data Model Notation.

More Data Cloud Data Models