The reference architecture helps communicate the vision and strategy of a solution to business executives and stakeholders. This reference architecture is specific to retailers, but may be generalized to build understanding for other B2C businsses.
Business success can be conceptualized as success in each of three categories of capabilities: Foundational, Platform, and Functional. Our reference architecture presents Platform and Functional capabilities. Each layer contains a representative subset of systems or capabilities that are most relevant in the B2C Retail space. It does not list all possible systems or capabilities.
These components form the underlying technology base for achieving your goals. Each layer in the platform builds on top of the next. B2C systems typically rely on these elements. Platform capabilies include data sources, integrations, intelligence, and analytics. Specific Salesforce products handle each of the needs identified at the platform capability level.
Business-specific elements at the functional capabilities level are connected more directly to the customer’s experience and measured in terms of maturity. Successful implementation of functional capabilities depends heavily on implementation of the platform capabilities.
For additional detail, review the reference architecture diagrams and information included in the Transform the Consumer Experience Customer 360 Guide for retail.