Retail Solution Architecture | Salesforce Architects

Retail Solution Architecture with Data Manager

Context and Usage

The Salesforce B2C architecture runs on three highly scalable platforms: Salesforce, Commerce, and Marketing.

Commerce Platform is a highly scalable B2C Commerce platform for web and mobile eCommerce.
Products built on the Salesforce Platform, including Sales, Service, Communities, Order Management System, Force.com applications, Tableau CRM, Customer 360 Identity, and Customer 360 Privacy Manager, run on the same physical platform and share a common data model.
Marketing Platform is a grouping of Marketing Automation products.
MuleSoft Anypoint Platform provides API management and system to system integration.
Tableau is a business intelligence platform and has direct connections to the rest of the Salesforce ecosystem.

Connectors enable the connectivity that allows cross-cloud actions required to support sophisticated use cases such as handling abandoned carts and personalized marketing recommendations. Connectors useful to retail include Marketing Connector, Marketing Cloud Connect, Service Connector, Distributed Marketing, Social Customer Service, and Heroku Connect.

Various key use cases can be implemented by using Connectors and APIs.

Learn More

For additional detail, review the solution architecture diagrams and information included in the Customer 360 Guide for Retail.