The Salesforce Retail Banking architecture runs on two highly scalable and interoperable platforms: the core Salesforce Platform and Salesforce Marketing Cloud.
Products built on the Salesforce Platform include Financial Service Cloud, Vlocity, Tableau CRM, and Experience Cloud. These products all operate on the same logical platform and share a flexible, common, and interoperable financial service data model.
The Salesforce Marketing Cloud is a powerful suite of communication and marketing automation tools designed for interoperability.
Tableau is a business intelligence platform and has direct connections to the rest of the Salesforce ecosystem. Tableau provides analytics independent of data sources.
Mulesoft Anypoint Platform is an integration platform designed for service-oriented architecture (SOA), Software as a Service (SaaS), and APIs. Mule ESB, CloudHub iPaaS, API Manager, and hundreds of SaaS and on-premises connectors and templates are the building blocks of this unique connectivity platform for integration.
Connectors enable the connectivity that allows the cross-cloud actions required to support sophisticated use cases. These types of use cases include delivering a follow-up email based on customer inquiry about their financial goals. Various key use cases can be implemented by using Connectors and APIs.