The Salesforce B2B architecture runs on two highly scalable and interoperable platforms: Salesforce and Marketing.
Connectors enable the connectivity that allows cross-cloud actions required to support sophisticated use cases such as handling abandoned carts and personalized marketing recommendations. Connectors include B2B to CPQ Connector, Marketing Coud Connect, Distributed Marketing, and Socail CUstomer Service, and Heroku Connect,
Customer 360 Data Manager identifies the same customer across different systems using rules that you define to combine the data into a single Global Profile and Global Party ID (GPID). Unlike a Connector, Data Manager doesn’t provide mechanisms for activating functionality in integrated systems.
Various key use cases can be implemented by using Connectors and Customer 360 Data Manager together.
For additional detail, review the solution architecture diagrams and information included in the Customer 360 Guide for Discrete Manufacturing.